September 23rd, 2026 | 7:30 PM EST
Stop Building a Practice to Work In.
Build a Practice That Works for You.
A Live Masterclass for private practice doctors on building a healthcare practice that attracts the patients you want, without burning out to get them.
Helped shape
Helping private practices grow profitably with systems that reduce owner dependence.
Event Details
Location: Zoom
Date: September 23rd, 2026
Time: 7:30 PM EST
Format: Live masterclass plus in room Q&A
Seats: Limited capacity
Seats are limited. In room Q&A is reserved for attendees.
Featured Guest
This month, Paul is joined by a cosmetic dentistry icon
Dr. Larry Rosenthal · Founder of Aesthetic Advantage
Larry Rosenthal is one of the most recognized names in cosmetic dentistry. He spent decades building a practice known for world-class aesthetic work, then founded Aesthetic Advantage, the hands-on program that has trained thousands of dentists around the world. On August 19th he sits down with Paul to talk about the business behind a practice patients travel for.
What you will walk away with
Learn if you are operating as an operator or as an owner and why it matters for the next 10 years
How premium practices create demand so you are not stuck competing on price
The Brand + System framework behind practices generating $6M, $10M, $20M+
What to do if you are already building or already bought a practice and want to course correct without starting over
A path to free up your time while scaling your practice to new heights
The problem no one talks about
Most practice consultants will sell you a website, a marketing plan, or a new piece of equipment.
None of that solves the real problem:
You built a practice, but it does not work without you.
You are competing on price with every other provider in town. You brought on an associate and somehow made less money. You cannot take three weeks off without everything falling apart.
In this masterclass, Paul Vigario breaks down what is actually happening and what to do about it.
Featuring a special appearance from OneEndo.
Meet the team behind one of the fastest-growing endodontic networks in the country. OneEndo is opening its newest location right here in Los Angeles. Their team will be in the room to share how they're helping doctors build practices that scale without burning out.
Perfect for
doctors who
Are thinking about opening or buying a practice
Own an existing practice and want to elevate
Want a growth plan that does not rely solely on you
Want a practice that reflects who you are, not just what you do
What’s Possible
Two dentists. One ugly practice. Zero brand.
4 years later: $20M+ in annual revenue. Locations coast to coast. One founder barely does clinical work anymore, by choice.
Matt was a corporate dentist — good salary, zero freedom.
48 months later: two private locations, $6M+ in revenue, going national.
Paul will share exactly how transformations like this happen.
Questions we
will answer live
Where should I focus first if I want more premium patients?
What should I do if I am already building or already open?
What if my margins are tight right now and I need to prioritize
what moves first?
Paul personally answers questions at the end of every live masterclass.
90% education. 10% about how we work with doctors. You will leave with frameworks you can use immediately, whether you ever talk to us again or not.
Real doctor stories
Limited Spots Available.
MEET YOUR PRESENTER AND FEATURED GUEST
One live night. The operator who scales practices, and the icon who defined the smile.
Paul Vigario · Founder & CEO of SurfCT
Paul Vigario has spent 25 years helping more than 12,000 dental practices grow, generating over $36 billion in client revenue. He built SurfCT into one of the most trusted names in practice growth, and he teaches the same systems his clients use to build practices that thrive without the owner in every chair. In this masterclass he walks through what is working right now and what to fix first.
Dr. Larry Rosenthal · Founder of Aesthetic Advantage
Dr. Larry Rosenthal is a pioneer of modern cosmetic dentistry and one of the most respected clinicians in the field. Over a career spanning decades he built a practice synonymous with world-class aesthetic work and founded Aesthetic Advantage, the training program that has shaped thousands of dentists worldwide. Doctors know his work and they know his name, and he understands what it takes to turn clinical excellence into a practice with a reputation that lasts. He joins Paul on August 19th to share how the best clinicians build businesses as strong as their skills.
About SurfCT and your presenter
Paul Vigario has spent 25 years doing what most consultants only talk about: actually building healthcare brands that scale.
His team at SurfCT has worked with 12,000+ practices worldwide, generating over $36B in client revenue. More importantly, they have built the case studies. One Endo. Cupid Lips. Tend. The Practice. Fixed.
Paul does not teach theory. He teaches what he has built.
In this masterclass, Paul will share the priorities and frameworks behind that approach so you can reduce the day-to-day drag that pulls doctors away from patient care and build a practice that truly works for you.
If you want
a practice that attracts the right patients and runs without constant pressure, this is your next step.
Next live session: August 23rd, 2026. Limited seats available.
